The Pandemic Accelerated Consumers’ Digital Health Tech Ownership As Big Tech Morphs To Big Health
Health Populi
JUNE 10, 2021
adult 18 and over in April 2021 to gather data for this annual report. In 2021, smartwatch adoption exceeded wearable activity fitness tracker market penetration, both around one-third of U.S. Household penetration of smartwatch ownership grew 12%, whereas activity tracker growth was fairly flat between 2020 and 2021.
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